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We are Jovie

We are parents and at the same time we are a team of experts with years of experience in infant formula and goat milk. We know how important good nutrition is for babies and children. We all have our own unique parenting story - from pregnancy complications or the challenges that come with breastfeeding, to picky eaters.

We believe that goat milk just makes good sense
when it comes to infant formula.

We are parents and at the same time we are a team of experts with years of experience in infant formula and goat milk. We know how important good nutrition is for babies and children.

Experts in
infant formula

From Dutch Origin

Goat milk
lovers

Jovie's Promise

The Jovie team

LinkedIn

Ben
CEO & Founder
“I’m the founder and CEO of Jovie. Our first grandchild grew up on Jovie, which makes me proud and happy”.

LinkedIn

Henrike
Dairy technologist
“After more than 15 years in the business, we continue to discover the properties of goat milk in science”.

LinkedIn

Ingeborg
Scientific nutritionist
"As a mother of two little ones, in addition to being a nutritionist, I experience the every day challenges of parenthood".

LinkedIn

Marion
Controller
“Being a mother of two teenagers is a beautiful task. Seeing them grow up and letting them go is an interesting journey.”

LinkedIn

Tim
Project Coördinator
"I am happy to contribute to a chain that ensures high quality goat milk formula reaches your little one".

The French saying "Joie de vivre" (joy of life) is the inspiration for our brand name Jovie and how we approach the world. New life represents joy, color, and the future. We want to cherish this future.
All babies deserve a comfortable and happy start in life.

Our commitment to continuous improvement and respect for the planet is the foundation of our organic products.

The French saying "Joie de vivre" (joy of life) is the inspiration for our brand name Jovie and how we approach the world. New life represents joy, color, and the future. We want to cherish this future. All babies deserve a comfortable and happy start in life.

TO BULLETIN BOARD

A Brand from Dutch
origin

Jovie is a Dutch brand that stands for honest bottle feeding. We are located in the Netherlands, one of the world's largest dairy countries. We know what we're doing, and we have a clear vision in mind. Our European organic certification raises the bar even higher, for the benefit of the animals, the planet, and our children's future. Jovie stands for innovative, well-thought-out, and high-quality infant formulas.

For happy babies.

Jovie is a Dutch brand that stands for honest bottle feeding. We are located in the Netherlands, one of the world's largest dairy countries. We know what we're doing, and we have a clear vision in mind. Our European organic certification raises the bar even higher, for the benefit of the animals, the planet, and our children's future. Jovie stands for innovative, well-thought-out, and high-quality infant formulas.

For happy babies.

*Based on carefully selected ingredients

Ben Busser

CEO Jovie

“Creating something meaningful has always been my passion.
Seeing our first grandchild thriving so well on Jovie
makes me grateful and proud of what the team has created.
Now we will bring it to you so you and your baby can also fully enjoy the goodness of goat milk".

“Creating something meaningful has always been my passion. Seeing our first grandchild thriving so well on Jovie makes me grateful and proud of what the team has created. Now we will bring it to you so you and your baby can also fully enjoy the goodness of goat milk".