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We started out as a team of experts in infant nutrition ánd goat milk. But above all, we are parents, and some of us even grand parents, understanding the worries and doubts you can have as a parent. We asked ourselves the questions “what is the best possible bottle feeding for our little ones?”

Our Jovie organic goat milk products

We have always known that nature has more to offer than just cow milk for our little ones. Convinced of the good qualities of goat milk, we were the first Dutch team to offer an infant formula based on goat milk. But we felt we could do better. We wanted to make better products, based on conscious choices and better ingredients. Better for our babies and better for our planet.

We followed our own path and developed Jovie. The drive to constantly improve and challenge ourselves forms the basis for our organic Jovie goat milk products.

Dutch Brand

Jovie stands for honest infant formula with Dutch roots. It contains full-fat goat milk as the first and most important ingredient. And of course organic. For us that just makes sense, because we want to use the best and most natural ingredients. And so the goat milk is the first and most important ingredient in our formulas, supplemented with carefully selected ingredients necessary to develop a healthy and safe bottle feeding. Without maltodextrin, palm oil or soy.

We care about what is good for your baby, but also what is good for our planet and therefore their future. When breastfeeding is not possible or comfortable for you, or if this simply does not have your preference, we want to offer the best alternative.

Meet the team

We are a team of experts, and parents, and have many years of experience in the development of goat milk for our little ones. We believe in the properties of goat milk for our little ones. At Jovie, we worry about what is the best infant formula so you don't have to!

Henrike Wemekamp

Dairy Technologist

Ingeborg Nijsten


Peter de Groot

Operations Manager

Arian Koelewijn

Legal Advisor

Sanne Stokla

Creative Marketing

Hedwich Kreijkes

Marketing & Communications Manager

Marion Verweg


Ben Busser

CEO & Founder

And outside the lens of the camera?

We are driven and focussed, and above all we enjoy what we do.
This brings us to the best results and products.